A 50-year-old man was hit and killed while crossing Las Vegas Boulevard, just south of US 95 on Saturday.  He was not in the crosswalk, and police say there is evidence he was drinking.

Fatal car accidents, like this one, are increasing at an alarming rate.

Police say Downtown has become busier and more congested, meaning more distracted drivers and more people jaywalking.

17-Year-Old Thomas Erhardt and his 14-year-old brother Tyler flew in to visit their dad.  They say it’s simple.

“A lot’s going on around here.  You might stop in the crosswalk to say hey look at that,”  said Tyler.  “Nope, you just got to be more aware of where you’re walking and where you’re driving.”

“They need to follow the law of safety,” said Thomas.  “Not following the law could get you fatally injured.”

Their father Bill says he’s a fan of how popular Downtown is getting.  He took the family to see the sights though, not people dangerously running across the street.

“There have been numerous people that have been hurt so it’s definitely a concern,” said Bill.  “I don’t know how they control it.  It’s definitely an issue they need to look at for sure if they want to bring more people down.”

Police echo his concern.

“I don’t think they’re listening to us.  I really don’t,” said Sgt. Richard Strader of Metro Fatal Detail.  “Maybe the public’s not listening to the media, or maybe they don’t care.  I don’t know.  I’m at a loss for words right now.”

Sgt. Strader says increased awareness on the part of drivers and pedestrians will help to bring down the number of fatal accidents.